cook children’s case study

Overview

The Cook Children’s Case Study highlights how Cook Children’s, a nationally recognized pediatric health system, wanted a modern merchandise platform that reflected its playful brand and relieved internal teams of heavy ordering workloads. AO Swag delivered a vibrant online store featuring Peeks the Dragon merchandise and system-branded apparel.

“AO Swag has truly helped us move the needle in our brand. The store has transformed how our teams purchase merchandise, boosted employee pride, and made the entire process so much easier for everyone.”
— Cook Children’s – Kimberly Johnson, Workshop Manager

Challenges

The Cook Children’s Case Study highlights how prior vendors allowed off-brand designs and limited product variety. One internal staff member had to manage nearly all merchandise requests, while bulky overseas ordering created excess inventory. There was no scalable way for employees, families, or departments to buy items..

Objectives

The goal was to build a visually rich online store that employees loved using, maintain strict brand standards, simplify department ordering, reduce manual workload, and increase access to merchandise.

AO Swag Solution

The Cook Children’s Case Study shows how AO Swag created a retail-style storefront where users can browse, scroll, and order easily. The platform supports home or department shipping and allows departments to purchase using cost center numbers with automated approvals.

AO ensures every item meets brand standards, from Peeks’ artwork to typography, and collaborates closely with marketing and the retail team to keep the store fresh and relevant.

Results

In just four months, the store generated $100,000 in sales, far exceeding previous annual averages. Merchandise purchases grew an estimated 25–35% as employees embraced the easier ordering experience and expanded product offerings.

Time savings were immediate, especially during the fiscal year-end rush when dozens of manual requests were replaced with automated ordering. The hospital now sees its branded merchandise worn widely across campus, creating a stronger sense of identity and pride.