Investing in Employee Merch Orders Instead of One-Off Swag
Employee Merch Orders: For years, branded merchandise was treated like a one-time marketing purchase. A company needed shirts for an event, gifts for a client meeting, or onboarding kits for new hires, so they placed an order, approved artwork, and moved on. But the way companies think about branded merchandise is changing fast. Today, more […]
The Future of Company Stores
A lot has changed about the way employees interact with brands at work. People order groceries from their phones in minutes. They expect personalized recommendations from Netflix and Spotify. Amazon has trained consumers to expect speed, visibility, convenience, and choice in almost every Company Stores buying experience they have. Then they log into their company […]
Merch as a Marketing Channel: Why Smart Brands Use Swag
Merch As A Marketing Channel: Why The Smartest Brands Treat Swag Like Media For years, branded merchandise was viewed as a simple giveaway. Companies ordered shirts, hats, or drinkware for events and hoped people would use them. Today, the smartest brands see merch very differently. Merch as a Marketing Channel is no longer just a […]