Merch as a Marketing Channel: Why Smart Brands Use Swag
Merch As A Marketing Channel: Why The Smartest Brands Treat Swag Like Media For years, branded merchandise was viewed as a simple giveaway. Companies ordered shirts, hats, or drinkware for events and hoped people would use them. Today, the smartest brands see merch very differently. Merch as a Marketing Channel is no longer just a […]